Search Engine Positioning

Search engine positioning and web positioning is the result of the retrieval of information in the databases of the major Internet search engines by using search algorithms in software. The task of adjusting the information on pages that are intended to appear on top of the results is known as SEO, An acronym of Search Engine Optimization.

Search engine optimization means to apply various techniques aimed at ensuring that Internet search engines have access to locate all or certain pages on your website in order to determine what's best to place in high positions and categories (first place) within its search results for certain key words and phrases.

It is also understood as web development techniques aimed at improving the position of a certain website through its pages in search results of Search Engines (SERPs). The application of SEO techniques is intense on websites that offer products or services with much competition for the position on certain pages of its competitors in search results (SERPs). Specifically speaking, where URLs of pages are positioned. As a consequence of SEO the sites achieve good rankings.

SEO techniques can be excessive and may affect the natural results of websites on major search engines where they can breach the terms and conditions of use and can be considered, in some cases as a form of SPAM, spamdexing. The work is broad, involving the positioning, code, design and content.

Activities to improve search engine positioning

* Getting other related websites linking to your site:
This is interesting to search for those terms that you think should drive traffic to your site and study which of them have complementary content. If for example you want to position yourself for the term "hairdressing giants" it may be interesting to try to get links to salons in other cities. The theme will be similar and not run the risk of cannibalization.

* Sign up for important directories like DMOZ, Yahoo!.
The directories have lost much interest in search engines but are still a good starting point to get links or your website crawled by search engines. Both require human review for inclusion which ensures the quality of the website added, but is also a slows process and for their inclusion.

* Register and participate in forums, preferably in thematic forums related to the activity on your website.
The frequent participation must be accompanied by real and valuable contribution to be taken into account as a qualified user, the detail of the success to get views and increase positioning is the link to your website presented in the signature.

* Right now there are hundreds of social networks.
Twitter, Hi5, Facebook, Orkut, among hundreds of communities in which anyone can participate and obtain views of our new "friends."

* Create content with text containing related phrases.
Web users are looking for services and / or products online. The phrases are important to use database search engines such for advertising as Yahoo and Google

* To make our website as accessible as possible:
Limiting flash content, frames, javascript ... The frames, javascript or flash pages do not allow the tracing / tracking information from the robot on the different pages or sections. For they are a flat spaces which robots can not navigate.

* Create unique titles and descriptions.
Relevant content of each page is like a business card. The Title and Description are starting points for the identification of the relevant terms over the web by search engines.

* Link internally the pages of our site in an orderly and clear sitemap
This enables users and search engines to acess your information with ease and it improves the overall sites visibility.

* Update the site with quality and original content

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